Company: Bryco Funding
Background:
Bryco Funding is a SF Based Mortgage Lender. I was hired to take on the lead role in Branding as well as online lead-generation and all daily projects/maintenance to support the programs.
Details:
- Developed Organic and PPC campaign strategy
- Over 200% increase in traffic over 5 months
- CTR rates of 8% +
- Google Analytics & HBX implementation for metrics
- Designed & produced landing page templates
- Responsible for Ad Creative, messaging & keyword tracking
- Managed web updates and maintenance of dotcom site
- Added tools such as Zillow API integration, calcs, and real estate glossary
