Summary of Experience

• Over 8 years of experience in a web marketing capacity.
• 2+ years managing Search Engine Marketing Programs (Organic & PPC)
• Able to identify and define scope of work, determine solutions and implement timelines.
• Direct liaison between Marketing and IT.
• Comfortable communicating and building relationships throughout all organizational levels.
• Development and implementation of global online lead-generation campaigns.
• Familiar with automated web publishing systems and template creation and processes.
• Technical Skills: HTML, Javascript, CSS, Dreamweaver, Photoshop, Illustrator, & Flash Animation, Documentum & other CMS system management, MS project, Visio, office.
  

Professional Experience

Infocation, Inc. - Partner for Marketing & Technology Consulting Firm

• Managed Staff - Full Time Developer.
• Sales Development & Lead Generation.
• Assisted in Payroll.
• Managed Contractors for Design & Development Projects.
• Company Highlights:
  Infocation Rebrand - Logo, Website, Flash Demo, Business Cards.
  SEO strategy - Organic and Paid.
  Intranet Design.
  PPC campaigns for Yahoo, MSN, and Google.
  RSS feed implementation.
  Zillow & Google API integration.
  Flash Demo Development.
  Messaging, Content Development.
  Clients include: Adobe, Applied Materials, Bryco Funding, University Club of Palo Alto, Hodnefield Properties, Advantage Metal Products,
  
  

Corporate Marketing - Web Team
April 2004 - October 2006

Hyperion Solutions - Web Producer

• Support Hyperion's corporate site and developers network.
• Develop integrated solutions to support online marketing utilizing expert knowledge of best practices and interactive tools.
• Developed SEO strategy for Hyperion Web Properties (Methodology, Syntax, Keyword Baseline).
• Project Manager for global re-skinning of Hyperion Web Presence.
• Manage relationship with internal Customer,Solution,Partner, and Services teams.
• Work with clients to define scope, technical and business requirements, benefit analysis, and cost justification for site-wide projects.
• Analyze metrics and identify trends to maximize effectiveness of inquiry generation.
  

Commercial Marketing Team
December 2002 - April 2004

DeCarolis Design & Marketing - Cisco Consultant

• Project Management – Syndicated Content Repository (case studies)
• Marketing Analyst – ROI, campaign analysis. (ciscosolutioncenter.com)
• Web Production – Development of the Cisco Business Solutions Workshop for Resellers (CBSW) Turn-key site. (annual roadshow)
• Web Production – IBM & Expanets Partner solution portlets on Yahoo!
• Graphic Design – IQ Magazine, Linksys to Cisco Trade-Up Program.
  

Service Provider Sales Finance
April 2002 – December 2002

Cyber Professionals - Cisco Consultant

• Created and produced training collateral within US Sales Finance.
• Designed and developed incentive sales program web portal (ISPP).
• Developed Interface for CGI based commission claiming tool.
• Conducted weekly web training seminars educating financial management teams on content publishing system (ePub).
  

WW Channels Sales Team
February 2001 – April 2002

DeCarolis Design & Marketing - Cisco Consultant

• Implemented new UI and site architectures for incentive based sales programs.
• Responsible for design and content updates for all 3 sites.
• Internal demand generation - e-mail, ad banners.
• Corporate Communications - PowerPoint presentation Graphics.
  

March 2000 – January 2001

Manager - Creative Services

• Reported to Marketing Director and managed creative services team.
• Created and developed corporate web site and intranet.
• Researced and managed creative vendor relationships..
• Technology research and web metrics analysis.
• Developed direct marketing campaigns with marketing team.
  

February 1999 - March 2000

Web Administrator

• Corporate wide implementation of content publishing system- team member.
• Developed site architecture and UI design for Hitachi subsidiaries.
  (Hitachi Semiconductor, Nitto Denko)
• Graphics & web support for Comdex advertising campaign.
• Development of microsites for Hitachi multimedia showcase. (viewseum.com)
• Design & development of Hitachi Canada. (Hitachi.ca)
  

Education

California State University, Chico
Bachelor of Arts in Communication Design: Option in Media Arts 1996-1998

De Anza College, Cupertino, CA  1994-1996

• Designed and developed animated flash screensaver for Second Harvest Food Bank of Santa Clara and San Mateo Counties.
• Designed logo for National Philanthropy Day of Silicon Valley 2004
• Ad designs:San Jose Magazine
  - Annual Association of Fundraising Professionals (AFP) awards luncheon
  - Health Trust AFP sponsorship Ad
  - Hospice of the Valley Fundraiser
• Ad designs: Valley Scene
  - National Philanthropy Day